The partnerships will provide a new mode of transport to Uber’s range and lead to the facilitation of seamless multimodal journeys; relieving the need for car ownership…
Uber has announced a new partnership with Masabi to add public transit mobile ticketing onto the app, meaning users will have the option to book and display Masabi customers’ transit tickets; enabling seamless transfers from ride-sharing to public transport services.
Making it easier for people to take multimodal journeys using shared private and public transit options together will help provide an alternative to private car ownership.
Uber’s new ticketing option will be powered by Masabi’s Justride SDK: the first and only mobile ticketing SDK for public transit. The SDK allows third party applications to request fare types, make payments and deliver visual and barcode mobile tickets to passengers through a secure ticket wallet.
For transport authorities, deploying via SDK means mobile ticketing is instantly available to an already established user base.
“Having a greater variety of transportation modes at your fingertips helps make it increasingly easy to live without a car. That’s why we want to provide alternatives to personal car ownership by bringing together multiple modes of transportation right in our app,” said Jahan Khanna, Head of Product, Mobility at Uber.
Uber has also purchased Jump, after working together on a pilot project in San Francisco, the U.S. bike-hire firm is now to become a subsidiary of Uber. This means electric bicycles will be available through the app.
The agreement provides Uber with access to 12,000 dockless, pedal-assist, GPS-enables bikes currently present in 40 cities within six countries.
Dara Khosrowshahi, Uber Chief, said: “We’re committed to bringing together multiple modes of transportation within the Uber app – so that you can choose the fastest or most affordable way to get where you’re going, whether that’s in an Uber, on a bike, on the subway or more.”